Black Friday and Cyber Monday setup in the TSL industry
Some of the most important days for trade (and not only) are Black Friday, which mainly consists of promotions in brick-and-mortar stores, and Cyber Monday, which focuses on online sales of items. Both holidays originate from the US, but in many countries they are becoming increasingly popular year by year.
Black Friday falls on the last Friday in November after Thanksgiving, while Cyber Monday takes place on the first Monday after Black Friday. This crazy promotional period is very important for the economy and at the same time poses a huge challenge for logistics.
How to prepare for Black Friday and Cyber Monday?
It is worth starting preparations by analyzing previous sale seasons. You should pay attention to the products that were most popular with customers, taking into account current market trends. On this basis, you can make forecasts of demand for a given product and prepare accordingly for the season. Consequently, you should take care of the warehouse space to accommodate all stocks and maintain order. During the organization, it is worth considering the arrangement of products on the shelves, e.g. placing the most frequently sold goods in an easily accessible place, close to the packaging and shipping station. In order to prevent delays, many companies also decide to hire additional staff from temporary employment agencies at this time. Additional hands will certainly be useful in the warehouse and in the transport of goods. It is important not to forget about the optimization of the transport and delivery of goods. It is worth planning routes to minimize the delivery time and the appropriate distribution of goods on the trailer. This increases the safety of the goods during transport and reduces shipping costs by optimizing the cargo space. Despite the solutions implemented above, unforeseen situations and delays will occur during such an intensive period. Therefore, it is worth informing your customers and contractors in advance about possible delays and communication difficulties.
How can a loading planning application help with organization?
Efficient use of cargo space is the key to success in the transport of goods. Thanks to the Smartload Application, you can easily and quickly arrange goods in the selected space so that it takes up as little space as possible. In this way, the number of transports is minimized, which translates into lower costs and more efficient planning. Using the algorithm also saves time and people involved in this process, compared to traditional loading planning. Loading optimization also means faster and safer reloading and unloading of goods. In addition, the application can facilitate warehouse organization by planning the arrangement of products also on the pallet. This promotes efficient work in the warehouse, during picking, packing orders and preparation for shipping. During periods such as Black Friday or Cyber Monday, optimization of costs, cargo space and processes is particularly important. Using the application facilitates planning and ensures flexibility during dynamically changing situations at this special time. You can see the above benefits for free, during a 14-day trial period in the Smartload application!
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